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  How to convert leads online web.com Remember the old saying, "You catch more flies with honey than with vinegar?" The same principle applies when you're using digital marketing to generate and convert leads. You'll have a better chance of success if you gently lure those leads down the conversion path than if you try to force them. But what is a conversion path, and what does it mean to your business? In this blog post, you will find: What is a digital marketing conversion path? 6 tips on how to convert leads online 5 techniques to boost online marketing success 6 ways to track your leads better GET EXPERT HELP TO CONVERT LEADS TO SALES What is a digital marketing conversion path? A conversion path consists of all the steps that people take along the road to becoming customers of your business. While the ultimate conversion is making a purchase, there are also smaller conversions along the way, such as signing up for ...

  Remain Vigilant: Phishing Scams Are On the Rise web.com CYBER SECURITY Key Takeaways Your business needs a strategy in place to protect your organization from phishing. First, you need to know what these scams look like. The economy has undergone an extreme transformation, and companies in all kinds of fields are looking to update their customers on the availability of their products and services. Unfortunately, scammers have noticed this trend, too, and they’ve been amplifying their phishing efforts in its wake. It’s become such a problem that  the US Secret Service issued a warning to corporate America  about coronavirus phishing. All business owners should be wary of this type of cybercrime, especially when you consider that  cyberattacks cost small business owners an average of $200,000 . To protect your business from phishing, you’ll need to have a smart security strategy in place. But before we get to that, let’s quick...

  Web.com’s eCommerce Solution – The Best Shopify Alternative web.com Web.com may not immediately be on everyone’s lips when you think of eCommerce. But it should be. People instantly think of sites like Shopify when it comes to eCommerce—and for good reason. More than  1.7M merchants sell using the Shopify platform  and the number keeps growing. But when it comes to alternatives to shopify, Web.com may actually have what small business owners need to grow, and thrive in the eCommerce world. With the launch of Web.com’s eCommerce platform, users will finally have everything they need on one platform—no need to download apps or plugins. From selling products on the top marketplaces to shipping new customer orders, business owners will have one solution to do it all. EVERYTHING ECOMMERCE IN ONE PLACE Here are the top reasons why you should be considering building an eCommerce site on Web.com: 1. One true platform for everything you need When y...

  Website Design Best Practices: Make It Easy for Customers to Find Your Products and Services web.com DESIGN A PERFECT WEBSITE Key Takeaways Creating a website that is easy to navigate for your customers is the key to a great user experience (UX). A well-organized navigation bar and easy to find product and service information will help you generate more revenue.  The right website design best practices will help ensure your site appeals to customers and boosts your brand.  You could say that I have always had an eye for design. I began my career as a graphic designer, have experience managing creative teams and currently serve as the Senior User Experience (UX) designer for Web.com. Why UX? Great design matters little if people don’t have the opportunity to experience it and, in my role, I create web resources that help people make the most of their time spent online.  When consumers conduct a Google search for a business, t...

  Small business advertising for beginners web.com When you hear the words “small business advertising,” do you shudder because immediately you start imagining having to pay someone tons of money with no guarantees it will actually help your business?  You’re not alone. Tons of small businesses struggle to figure out the best way to advertise for their products and services without blowing their budget.  Yet small businesses still advertise every single day. A return-on-investment (ROI) or even a return-on-ad-spend (ROAS) from advertising must be possible or small businesses would have stopped years ago. Small businesses earn an average of $3 in revenue for every $1.60 they spend on Google AdWords. When it comes to pay-per-click investment on internet ads, businesses usually make double what they spend on Google ads. If your company’s return is significantly lower than this, it’s probably best to make some tweaks. Of course, the key to tha...

  How to Make and Design Your Own Website web.com DESIGN YOUR OWN WEBSITE When you decide to go at it alone and make your own website, this brave new frontier takes a bit of planning and perseverance. Where do you start? Where do you end? The truth is that everyone’s website is always going to be a work in progress. There will always be technology advances and industry trends that drive us to update and improve what we’ve got. With that in mind, it’s important to think about your future business and the website it should have before you even start to design it in the first place.  If you have complex needs you may want to start with a custom website design to save yourself migrating websites later. However, if you are reading this post, you have likely already assessed your own needs and feel that making your own website is the best decision for your personal site or small business. And that can be a wise choice as well depending on your situati...